Search Engine Optimization
There are two kinds of search engine optimization: onpage and offpage.
Onpage optimization is the stuff you do to your actual web page that will help it get ranked.
Offpage optimization means stuff that isn’t on the page that affects your ranking (namely, inbound links).
Both are important. For Yahoo and MSN, onpage is more important than it is for Google. Google relies more heavily on links than the other big two, though Yahoo and MSN also weight links heavily.
In this case, I wanted to optimize the home page of the feline photos blog for the phrase “cat pictures”. This is how I normally do this:
Make sure the domain name contains the keywords.
Make the title of the page my exact keywords I am targeting, capitalized appropriately.
Make thevery first text on the page the keywords in an H1 (header) tag.
Put an introductory paragraph that uses the keywords right after the H1 tag.
If I have a lot of text on the page, break it up with H2 tags that contain variations of my keywords.